Results without overwhelm: no-fluff marketing playbook

Starting a business is hard. Marketing it effectively is even harder.

I'm making a crash course designed for entrepreneurs, small teams, and anyone looking to maximize their marketing efforts without burning through cash. If you're running mobile ads (or want to!), managing organic growth, or just figuring out how to scale, this is the course for you.

Ready to market like a pro?

Fill out the form below. I'll let you know when the course is ready and share marketing insights and tips.

I respect your privacy. Unsubscribe at any time.

Catherine Connelly

Entrepreneur, Marketing Leader, and author of Designing Success

Who am I?

I grew a startup from a high school idea into one of the top social apps in the world, achieving two successful exits: a $100 million deal in 2011 and a $500 million acquisition in 2020.

My apps were in the top 5 most downloaded dating apps in the US with a marketing spend that was a fraction of the Tinder and Bumbles of the world.

Eventually I built to a $10M+ marketing budget, managed high-growth user acquisition campaigns, optimized mobile app performance, and scaled mobile ad spend while ensuring ROI. Now, I want to help you do the same—on whatever budget you have.

Course Info

Format: On-demand lessons + optional live Q&A with me
Availability: Start anytime and learn at your own pace
Optional Q&A: join a live session for direct answers to your marketing challenges

What will you learn?

The Marketing Stack You Need – The must-have tools to track, analyze, and optimize your campaigns
Measuring ROI & LTV – Understand what a customer is worth and how much you should spend to acquire them
Mobile Ad Strategy - How to test, launch, and scale paid campaigns effectively
Organic vs. Paid Growth – Learn to track how your paid spend impacts organic growth
App Store Optimization (ASO) – How to optimize your app store presence for better visibility and downloads
Creative Testing & Iteration – How to source ideas quickly, test messaging, and make data-driven marketing decisions
Running Lean Experiments – How to test big marketing ideas without big budgets
Avoiding Money Pits – Common mistakes startups make with marketing spend—and how to prevent them
Marketing on a Budget – How to get press, word-of-mouth, and organic traction with minimal spend