Stop guessing. Start growing.

A Tactical Marketing Course for Founders Who Want Real Results—Not Fluff.

Built by a founder who scaled from high school startup to $500M exit.​

What's included?

This 9-module crash course gives you what you need to know to start scaling without wasting budget.

✅ 9 video modules containing ~2 hrs of insights (plus summary articles/notes)
✅ Lifetime access to the full library
✅ Bonus: Schedule a private 30-min call with me for Q&A and advice tailored to your company

Who's it for?

  • Founders of early-stage startups
  • Marketers working at lean, growth-stage companies
  • Solopreneurs & consultants building or launching apps
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If you’re trying to figure out user acquisition, attribution, LTV, earned media, or re-engagement — and don’t have time to waste — this is for you.

What will you learn?

  • The Marketing Stack You Need – The must-have tools to track, analyze, and optimize your campaigns
  • Measuring ROI & LTV – Understand what a customer is worth and how much you should spend to acquire them
  • Mobile Ad Strategy - How to test, launch, and scale paid campaigns effectively
  • Organic vs. Paid Growth – Learn to track how your paid spend impacts organic growth
  • App Store Optimization (ASO) – How to optimize your app store presence for better visibility and downloads
  • Creative Testing & Iteration – How to source ideas quickly, test messaging, and make data-driven marketing decisions
  • Running Lean Experiments – How to test big marketing ideas without big budgets
  • Avoiding Money Pits – Common mistakes startups make with marketing spend—and how to prevent them
  • Marketing on a Budget – How to get press, word-of-mouth, and organic traction with minimal spend

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Why Learn From Me:

Hi, I’m Catherine Connelly. I co-founded a social networking company in high school that grew into The Meet Group, reaching millions of users and culminating in a $500 million acquisition.

Along the way, I built a marketing machine — and made plenty of mistakes I had to learn from the hard way. This course is the shortcut I wish someone had given me.

If this course saves you from one bad agency contract or helps you reclaim even $1,000 in wasted spend — it’s paid for itself 2–3x over.